Total number of non-duplicated responses: 125 (26% of respondents invested and 7% donated during the capital campaign)
How respondents answered questions:
People who want a food co-op and expressed ideas about next steps want a storefront, a place to shop. For certain respondents, any effort that was not an effort for a storefront could not expect significant owner investment.
People would shop at a small storefront with very limited offerings.
People want (and expect) the Co-op to have a viable business right now that grows into something larger and, did not expect a food co-op in Silverton to successfully follow an FCI model of growing membership and then launching a full grocery store from owner capital. These respondents did not expect anyone to invest money in an idea; they would only invest in something that already existed (a business that they patronized) and wanted to grow to something larger.
People want a tangible benefit to their membership, as in a place to shop for local food, more often than once a week, at the farmer's market.